Mission Statement

The MSMR Alumni Association (MAA) is a nonprofit association for graduates of the Masters of Science in Marketing Research (MSMR) program from the University of Texas at Arlington (UTA). Our primary activities include (1) continuing education for alumni members, (2) mentoring of current MSMR students, and (3) facilitation of the MAA MSMR Academic Scholarship Program for current MSMR students.

Register now for the 2015 conference. Save up to $50 a ticket if your order before January 31st!