Mission Statement

The MSMR Alumni Association (MAA) is a nonprofit association for graduates of the Masters of Science in Marketing Research (MSMR) program from the University of Texas at Arlington (UTA). Our primary activities include (1) continuing education for alumni members, (2) mentoring of current MSMR students, and (3) facilitation of the MAA MSMR Academic Scholarship Program for current MSMR students.

Click here to view photos from the 2014 Conference!

Click here to download our 2015 Call for Speakers