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The MSMR Program

Program Information and How to Apply
Home / MSMR Program

The Master of Science in Marketing Research (MSMR) at The University of Texas at Arlington (UTA) offers a unique blend of quantitative and qualitative elements. Our graduates are prepared to contribute in any marketing situation.

Taught by experienced professionals, MSMR students are exposed to a broad range of course work. This helps students understand marketing research from every possible perspective–the qualitative, the quantitative, the logical, the creative and the intuitive.

If you would like more information about the MSMR Program at UTA, you can contact us via: If you would like more information about the MSMR Program at UTA, you can contact us via:

Toll-free: 1-866-296-3256
website: wweb.uta.edu/marketing/msmr.html
email: msmr@uta.edu

The Master of Science in Marketing Research
Department of Marketing
The University of Texas at Arlington
Box 19469
Arlington, Texas 76019-0469