The MSMR Program
The Master of Science in Marketing Research (MSMR) at The University of Texas at Arlington (UTA) offers a unique blend of quantitative and qualitative elements. Our graduates are prepared to contribute in any marketing situation.
Taught by experienced professionals, MSMR students are exposed to a broad range of course work. This helps students understand marketing research from every possible perspective–the qualitative, the quantitative, the logical, the creative and the intuitive.
If you would like more information about the MSMR Program at UTA, you can contact us via: If you would like more information about the MSMR Program at UTA, you can contact us via:
Toll-free: 1-866-296-3256 website: wweb.uta.edu/marketing/msmr.html email: msmr@uta.edu
The Master of Science in Marketing Research Department of Marketing The University of Texas at Arlington Box 19469 Arlington, Texas 76019-0469
MSMR Program
The MSMR is a practical, hands-on program designed to prepare students for careers
in marketing research. Students learn how to meld logic with creativity, quantitative
data with qualitative insights, and intelligence with intuition to solve marketing
problems and create business opportunities. The program prepares students for business
in the global economy by incorporating international examples wherever possible.