Title:	“Using Mobile Qualitatively to Transform Insight Generation”
Presenter:	Kristin Schwitzer, Beacon Research

Abstract:
Broad consumer availability and usage of smartphones allows respondents to participate in qualitative research like never before. Kristin will show examples of creative uses of mobile technology to go where researchers have not been invited before. Using mobile qualitatively to transform insights generation.

Kristin is the founder and President of Beacon Research, an innovative qualitative research consulting firm that specializes in current and emerging methods, including mobile market research, in the U.S. and abroad. Prior to launching her firm in 2000, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is a past Vice President of QRCA (the Qualitative Research Consultants Association) and the founder and Co-Chair of QRCA’s Online Special Interest Group. She is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.” Kristin is also the founding Editor in Chief of Greenbook’s NewQual Blog, which focuses on online and mobile qualitative research.