Title:	“The Future of MR – Six Dimensions of Change”
Presenter:	Tom Brailsford, Hallmark Cards, Inc.

Abstract:
The practice and role of Market Research in organizations will change dramatically over the next 5-10 years. The skills and metaphors will need to evolve, as will the academic training. The presentation will propose 6 dimensions along which the future will evolve. Are you ready?

Learn More About Speaker

Thomas W. Brailsford is Consumer Understanding & Insights Manager at Hallmark Cards, Inc., in Kansas City, Missouri. The Consumer Understanding & Insight division is devoted to creating understanding and empathy for the people that Hallmark seeks to serve. He has been responsible for creating new capabilities to better understand people, society, and the marketplace. These new capabilities involve applications of technology, leverage of other disciplines and knowledge domains, understanding how the brain works, and the influence of social media on how people connect.

He holds degrees in Statistics and Mathematics. He is a former member of the Conference Board Council on Knowledge Management and Learning Organizations (1999 Chairman), former member of the Advisory Board of the Mind of the Market Lab at Harvard Business School, and member of the Learning Forum Innovation & Foresight Councils.