Title:	“International Research: Is there a Cost-Effective Solution in Your Own Back Yard?”
Presenter:	Suzi Tsai

Abstract:
The global marketplace presents many opportunities but also challenges. A key hurdle is the ability to conduct international consumer research in a timely and cost effective manner. Brinker International, one of the world’s leaders in the casual dining industry (Chili’s, Maggiano’s, etc.), was looking for a creative approach to obtaining consumer feedback on a restaurant concept planned for an international location. The answer turned out to be “in their own back yard.” Join Brinker and research partner Travis Research as they share their successful experience of tapping recent immigrants (non-acculturated) in the U.S. as surrogates for restaurant-goers in their home country.

As Senior Manager of Global Marketing, Suzie Tsai currently oversees global brand strategy, marketing and insights for Brinker International brands such as Chili’s, Maggiano’s and others, in 15 countries worldwide. Suzie has been with Brinker since 2005, initially as part of their Innovation and Insights team specializing in Consumer Insights. Prior to joining Brinker, she held research and marketing positions with Verizon Communications, Greyhound Lines and the Dallas Morning News. With nearly two decades of experience including a focus in brand strategy and advertising, Suzie is excited to be involved with Brinker’s growth internationally.