Tomorrow’s Corporate Researcher…

Tomorrow’s Corporate Researcher: Multisensory, multi-tasking, multi-national, and multifaceted.

Time: 2:15pm
Title: “Tomorrow’s Corporate Researcher: Multisensory, multi-tasking, multi-national, and multifaceted.”
Presenter: Barry Jennings, Research Director, Dell Inc.

Barry Jennings, Research Director, Dell Inc.

Barry Jennings is a market research and customer insights professional with both supplier side and client side experience. He has spent most of his 25 year market research career at Dell Inc., where he is currently the Research Director for Global Commercial Business Unit in the Global Insights Group and is responsible for driving research programs for business to business marketing, enterprise solutions product group, and the enterprise software division with the mission to provoke and inspire the business to act based off customer insight.


Prior to joining Dell, Barry was a research analyst at Millward Brown/IntelliQuest where he ran syndicated brand tracking programs for global clients and later managed research engagements involving conjoint and discrete choice methods. Barry has filled a role in almost every part of the research process on the client side ranging from leading a data collection fielding service, to managing the data processing function and, to being an analyst on the marketing sciences team focused on advanced research methods.


Barry is a member of the External Advisory Board at the Wisconsin School of Business’ A.C. Nielsen Center for Marketing Research as well as Chair of the planning committee for the Market Research Association’s Corporate Researcher’s Conference. He is also an active keynote speaker at several market research conferences including THE Market Research Event, the Market Research Association’s Annual Conference, The American Marketing Association’s Annual Research and Strategy Summit, among and others.


Barry holds a B.A. in Economics from the University of Texas at Austin.