The Future of Marketing Research

The Future of Marketing Research

Time: 8:30am
Title: “The Future of Marketing Research”
Presenter: Robert Moran, Brunswick Group

Robert Moran, Partner Brunswick Group

Robert Moran is responsible for leading Brunswick Insight in the Americas.

With 17 years of experience providing clients insight-driven strategy, he delivers senior-level counsel drawing on his extensive knowledge of market and opinion research, corporate reputation, message development, issues and crisis management, strategic foresight and brand positioning.

Robert is a published thought leader and frequent speaker on trends in the market research industry and industry futures. His writing has been published in The Futurist magazine, the Journal of Advertising Research, ResearchWorld, Pollster.com, PRWeek, MENSA Bulletin, and Quirk’s Marketing Research Review.  He recently authored the final chapter in "Leading Edge Marketing Research; 21st Century Tools and Practices" by Sage Publishing.

Robert has consulted and spoken on business and industry futures and has extensive training in the field of strategic foresight, having attended both the University of Houston’s Strategic Foresight program and Oxford’s future-facing Scenarios Programme.

He is an expert on public opinion research and frequently writes and lectures on American public opinion for the US State Department’s International Visitors Program.

Robert was previously President of StrategyOne’s US operations, Edelman’s strategic research consultancy, where he led StrategyOne’s $20 Million US operations across 3 business lines, 8 offices and 70 employees. In July 2011 StrategyOne was named the 5th fastest growing major US research firm between 2005 and 2010 by Inside Research.

Prior to StrategyOne, Mr. Moran was Vice President at Fabrizio, McLaughlin & Associates and began his career at Public Opinion Strategies.

He has worked across sectors and geographies with clients that include: Visa, Walmart, SC Johnson, Humana, Monsanto, DuPont, Boeing, Ingersoll-Rand, Mubadala and the United Arab Emirates.

Robert sits on the board of the Mid-Atlantic Chapter of the Marketing Research Association (MRA) and on MENSA International’s Marketing & Product Advisory Committee (MPAC).