One Giant Leap – Reinventing Market Research

One Giant Leap – Reinventing Market Research

Time: 2:45pm
Title: “One Giant Leap – Reinventing Market Research”
Presenter: Kelley Styring, Insight Farm

Kelley Styring, Insight Farm

The founder of consumer strategy and market research consultancy InsightFarm Inc. Kelley Styring helps her clients find new opportunities for growth. Previously, Kelley managed market research for Procter & Gamble, served as Director of Consumer Strategy and Insights for Frito-Lay, and designed products for NASA and Black & Decker.

Author of two books, In Your Purse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile. Kelley has been featured in USA Today, Advertising Age, Brandweek, Fortune, Good Morning America, and ABC News.

Professional Qualifications:
MBA, B.S. Industrial Design
Researcher: Procter & Gamble and Frito-Lay, Inc.
More than 15 years of market research and product development experience.

Current client roster includes leaders in the food, beverage, apparel, paper goods, fitness, media, baby care and communications industries.