Evolution of Marketing Models, Open-Source Software and Applications

Evolution of Marketing Models, Open-Source Software and Applications

Time: 11:00am
Title: “Evolution of Marketing Models, Open-Source Software and Applications”
Presenters: John Colias, Decision Analyst
Dustin Cannon, TXU

John Colias, Ph.D., Decision Analyst, Inc.

John leads the Advanced Analytics Group at Decision Analyst. In this capacity he designs, implements, and interprets custom quantitative research. He has more than 25 years of experience with applying choice and conjoint modeling, segmentation analysis, market simulation, predictive modeling, database analytics, marketing mix modeling, and new product forecasting. John holds a doctorate in economics from The University of Texas at Austin. He has designed marketing research in a broad spectrum of industry categories.