2015 Conference Schedule

Bringing Analytics to Life
Sixth Annual UTA MSMR Alumni Market Research Conference
The University of Texas at Arlington, Arlington TX
Thursday, April 23, 2015

The UTA MSMR Alumni Annual Conference is poised to provide continued education, bringing the market research community together to develop relationship, share ideas, motivate our community, and heighten the impact of marketing researchers everywhere.

2015 MSMR ALUMNI CONFERENCE “BRINGING ANALYTICS TO LIFE” AGENDA

7:30 – 8:15

 

Networking Coffee & Breakfast
Sponsored by Burke, Inc.

8:15 – 8:30

 

Welcome
Alan Traverse – MSMR Alumni Association President

8:30 – 9:20

 

Keynote
Susan Schwartz McDonald, Ph.D. – “Using Data to Make Decisions: Ten Things I’ve Learned in 35 Years”

9:20 – 9:50

 

Kelly Heatly – “Method in the Madness of Qualitative Analysis”

9:50 – 10:20

 

Randy Krum – “Cool Infographics: Data Visualization & Design”

10:20 – 11:05

 

Mid-Morning Break & Coffee
Sponsored by Burke, Inc.

11:05 – 11:35

 

Chris Hauck – “Empathy Marketing and the Employee”

11:35 – 12:05

 

Anne Bailey Berman – “Once Upon a Bar Chart? The Role of Storytelling in Research”

12:05 – 12:35

 

Mike Grigsby, Ph.D. – “Field Test Results: Behavioral Segmentation and Elasticity Modeling”

12:35 – 1:50

 

Lunch & Networking
Sponsored by DSS Research and M/A/R/C Research

1:50 – 2:20

 

Anne Hedde – “Emotional Measures and the Application of Neuroscience”

2:20 – 2:50

 

Scott Bailey – “Social Network Research & Analysis”

2:50 – 3:35

 

Closing Speaker
Mike Guillory – “Research Is Only As Good As What You Do With It”

3:35 – 3:50

 

Acknowledgements & Thank You
Alan Traverse – MSMR Alumni Association President

3:50 – 5:00

 

Happy Hour Social & Networking – Open Bar
Sponsored by MarketVision Research