Mission Statement
The MSMR Alumni Association (MAA) is a nonprofit association for graduates of the Masters of Science in Marketing Research (MSMR) program from the University of Texas at Arlington (UTA). Our primary activities include (1) continuing education for alumni members, (2) mentoring of current MSMR students, and (3) facilitation of the MAA MSMR Academic Scholarship Program for current MSMR students.
The 3rd annual MSMR Alumni Association Marketing Research Conference
Join us on Friday March 9, 2012 for an educational day full of exciting presentations and case studies where the latest innovations in marketing research have been used to gather rich customer insights and improve clients’ bottom lines.
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