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What is the advisory board?
The Advisory Board came into existence in 1994 under the leadership of Jerry Thomas, founder and CEO of Decision Analyst in Arlington, TX, who was the Chair until 2007.
In 2007, Jamie Baker-Prewitt from Burke Research took over as Chair.
It includes recognized leaders in marketing research from major corporations around the world.
Board members represent a broad cross-section of businesses and organizations.

What is the purpose of the advisory board?
The purpose is to provide strategic guidance to the MSMR program and to bring real-world perspective and experience to the faculty and to the classroom.
The Board, which now has 22 members, is projected to grow concomitantly with the student body.
It is largely a roll-up-the-sleeves working Board, not an honorary club. Typically, about 60% of the Board is able to attend each of the two annual meetings (one in fall and one in spring). The term of office is two years.
Most of the current members have opted to serve beyond their initial term.

Semi-annual advisory board meetings:
Interaction with students in a favorite activity called “speed dating”.
Listen to presentations by various Board members.
Participation in formal and informal sessions to provide guidance to the program itself.

Advisory board contributions:
Advisory Board members are expected to contribute each year to the MSMR Sustaining Fund.
These monies go to provide student scholarships, to pay for the activities of the Advisory Board itself (receptions, meetings, conferences), and to help support student recruiting efforts and the management of the program.

MSMR ADVISORY BOARD MEMBERS
Robin Alex
Consumer Insights
The Hershey Company
19 East Chocolate Avenue
Hershey, PA  17033

Jamie Baker-Prewitt, Ph.D.
Senior Vice President, Director of Decision Sciences
Burke, Inc.
500 West 7th Street
Cincinnati, OH 45203

Joe Baldi
Past Board Chair and Member
Council of American Survey Research Organizations
170 North Country Road, Suite 4
Port Jefferson, NY 11777

Ray Barber
President
Global Research Partners
14785 Preston Road, Suite 660
Dallas, TX 75254-9172

Sandy Eubank
Senior VP/US Director, Analytics
PHD Network
220 E. 42nd Street, 7th Floor
New York, New York  10017

Roger Gates
Chief Executive Officer
DSS Research, Inc.
4150 International Plaza, Suite 900
Ft. Worth, TX  76109

Tim Gohmann
VP/Sr. AE
TNS Custom Research

Chris Hauck
President
Lynx Research Consulting
1304 Tamarack Avenue
Boulder, CO 80304

Ginger Lindsey
Ginger Lindsey & Associates, Inc.
P.O. Box 2264
Coppell, TX 75019
972-304-1089

Jack Marquardt
Senior Manager, Consumer Strategies & Insights
Frito-Lay
7701 Legacy Drive
Plano, TX 75024

Chuck Miller
President, DMS Insights & Chief Research Officer, uSamp
19111 N. Dallas Pkwy, Ste. 350
Dallas, TX 75287

Michael Patterson
Probit Research
141 Cloverleaf Ave.
San Antonio, TX  78209

Theresa Ray
Director Marketing Services
Galderma Laboratories
14501 North Freeway
Fort Worth, TX 76177

Ryan Smith
CEO
Qualtrics
2483 Canyon Road
Provo, UT 84604

Craig Stevens
Executive Vice President, Global Client Development
Research Now
5800 Tennyson Parkway, Ste. 600
Plano, TX  75024

Jim M. Stone, Ph.D.
EVP, Chief Research Officer
Maritz Research
1355 North Highway Drive
Fenton, MO 63099

William (Bill) Tanner
Director, Strategic Research
A.H. Belo Corp.
P.O. Box 655237
Dallas, TX 75265-5237

Jerry W. Thomas
President/CEO
Decision Analyst Inc.
604 Avenue H East
Arlington, TX 76011-3100

Vidyut Vashi
J. C. Penney
6501 Legacy Dr.,
Cube 2-870 Mailstop 3216
Plano, TX 75024. 

Scott Waller
Vice President
M/A/R/C Research
1660 N. Westbridge Circle
Irving, TX 75038-2424

Todd Walls
Chief Innovation Officer
Buxton
2651 South Polaris Drive
Fort Worth, TX 76137

Chet Zalesky
President
CMI
2299 Perimeter Park Drive
Atlanta, GA 30341