2017 Speaker Biographies

We may add speakers as their proposals are reviewed by the planning committee.
Watch this space for updates


Michelle Adams, Ph.D.


Founder & President
Marketing Brainology

Michelle Adams has a unique educational and professional career. She has an extensive business background, and is a Ph.D. who stays well connected to the most recent academic research & leading- thought leaders. She founded Marketing Brainology 4 years ago to better measure consumer and shopper behavior and nonconscious thinking.

She worked for Frito-Lay & PepsiCo for 10 years; running the SMART Learning Center which conducted

sophisticated research experiments that drove major initiatives thru-out PepsiCo. As VP of Customer Strategy and Shopper Insights, she consulted senior leaders from PepsiCo’s top retailers. As President of Marketing Brainology, she speaks and consults across the globe on NeuroScience, NeuroMarketing, and Influencing positive change within organizations.

She was the 2015 Chairwoman of POPAI, leading the merger with A.R.E (Association of Retail Environments), and was co-chair of the Research Advisory Committee for over 5 years. She was 2014 Distinguished Alumni for The University of Texas at Dallas(UTD), and current board member. She was an adjunct faculty member for 15 years at UTD and Southern Methodist University, and speaks frequently at MBA Consortiums.

Presentation Synopsis



Simon Chadwick


Managing Partner

Simon Chadwick is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, a $400 million market research and consulting company. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive and successful research companies in the UK, U.S., Europe and Asia. Before joining NOP, Simon ran a number of research companies within Kantar.

Simon is active in the leadership of the market research and analytics industries and currently is the inaugural Chairman of the new Insights Association, a result of the merger of CASRO and the MRA. He and his colleagues at Cambiar are prolific authors and commentators on the research profession and publish the Future of Research (FoR) annual study of trends in the industry as well as the Cambiar Capital Funding Index, which tracks inflows of capital into the industry. In partnership with Boston Consulting Group and Yale University, he recently authored a comprehensive benchmarking study of the management of consumer insights in major corporations.

In addition to his role at Cambiar, Simon is Editor-in-Chief of Research World, ESOMAR’s global magazine, and serves on the Board of Directors of a number of research-related companies.

Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

He lives in Raleigh, NC and is married to Johnnie, a civic muralist and portrait artist.

Presentation Synopsis



Bob Graff

Bob Graff

Vice President

Bob is responsible for MarketVision’s research-on-research program, charged with exploring, understanding, and vetting topics of interest to the research industry. He is also responsible for MarketVision’s corporate marketing and knowledge management programs, and leads MarketVision’s data collection teams. Bob recently spent time as Director of Consumer Research for NASCAR and has over 20 years of combined research experience, working with firms including Burke and BASES. Bob has a BA from Northern Kentucky University and an MBA from Thomas More College.

Andrew Zoota, PhD

Andrew Zoota

Senior Vice President
MarketVision Research

Andrew has nearly 20 years of experience in qualitative and quantitative research both on the client-side and supplier-side. Currently, his main focus is on building and maintaining relationships with clients, as well as leading teams to provide clients with meaningful, actionable insights based on sound, reliable methodological approaches. Andrew has a BA from Northern Arizona University in Psychology and an MS and PhD in Experimental Psychology from Texas Christian University.

Presentation Synopsis



Kelly Heatly


Qualitative Research Consultant
Heatly Custom Research LLC

Kelly Heatly provides full service qualitative research to companies across a wide range of industries, working with clients in an immersive and collaborative style of partnership.

With over 20 years of marketing research experience, Kelly has conducted qualitative research focused on new product development, brand positioning, brand communications, user experience, and customer satisfaction. She specializes in focus group moderating and individual depth interviewing online, in the facility, and “in the moment, in the environment.” Her experience encompasses consumer and business-to-business studies for a wide variety of industries including retail, restaurant, CPG, apparel, mobile technology, healthcare/pharma, financial, insurance, travel & leisure, and homebuilding.

Kelly earned a BS in Marketing from Louisiana State University and an MS in Marketing Research from The University of Texas at Arlington. She serves on the Board of the Qualitative Research Consultants Association (QRCA) and has written articles for Quirk’s Marketing Research Review, GreenBook, and VIEWS.

Presentation Synopsis



Tyler Kettle


Senior Advisor

Tyler Kettle is a Senior Advisor at IBM leading worldwide market research for multiple business units. Tyler has revolutionized how IBM conducts market research by proactively developing new and relevant methodologies and programs for the business. Tyler champions new approaches to learning and voice of customer generation with experience both on the vendor and client side. Prior to IBM, Tyler worked at Johnson & Johnson and Burke Inc. and is a MBA graduate from the University of Wisconsin, specializing in marketing research.

Presentation Synopsis



Will Leach



Will Leach is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in identifying & influencing the conscious and non-conscious factors guiding consumer decision making. Simply put… they help todays largest brands understand and change consumer behaviors through Behavioral Design.

Will has over 18 years of client-side consumer insights experience in Consumer Packaged Goods, Biotechnology and Energy Industries and is a Behavioral Design instructor at the Cox School of Business at Southern Methodist University.

Previous to TriggerPoint, Will managed BrainJuicer’s Behavioral Activation Unit and PepsiCo’s Shopper Marketing & Retail Testing laboratory where he led behavioral science methods for the company. In 2011, Will won the IIR EXPLOR Award for Insights Innovation for his work in applying behavioral economics to optimizing consumer promotions and in 2014 was awarded the Ginny Valentine award for his work in driving behavioral research and design in the insights industry. TriggerPoint has been featured in a number of publications, including Quirks and Shopper Marketing Magazine. And most recently as an emerging consultancy in the book Change Ahead: How research and design are transforming business strategy.

Presentation Synopsis



Dean Macko


Vice President Research

Dean Macko was hired by Voxpopme to oversee US operations in October, 2014. As Vice President Research, he possesses over 23 years of consumer insights experience, including 6 years specializing in video research. He has over 200 such video projects under his belt, working with noted brands such as Fitbit, P&G, Cox Communications, Nestle, Citibank and Kohl’s, among others. He is passionate about qualitative video insights after spending the vast majority of his career crunching numbers.

Presentation Synopsis



Jacob Tucker


Consumer Insights Senior Analyst
PepsiCo – Frito Lay

Jacob Tucker is a Consumer Insights Senior Analyst at PepsiCo – Frito Lay. In this role he leads the brand activation research on the foodservice business for Frito Lay.

Prior to joining PepsiCo, Jacob worked as a Senior Analyst, Insights & Strategy at uSamp where he supported all aspects of mobile research projects. He has also worked in research for the Department of Kinesiology at the University of North Texas and the Cooper Institute. Jacob received his B.A. in Psychology from Howard Payne University, his M.S. in Kinesiology from the University of North Texas, and his Principles of Marketing Research Certification from the University of Georgia.

Presentation Synopsis



Michael Vasquez

Michael Vasquez

UB Mobile

Michael Vasquez has spent the last 3 years on the front edge of mobile research innovation. His experienced has helped large brands across CPG, retail, and entertainment capture in-the-moment insights for both qualitative and quantitative research. Michael has 10 years in primary and syndicated market research experience and was a key player in bringing market research apps to the mainstream. Helping clients leveraging technology for insights never accessible before is his core product focus



For questions or to inquire about speaking opportunities, please email Jerry Thomas